The Best Makeup Course For Your Students
Finding the class time and quality curiculum required to properly teach makeup application is a challenge for most esthetician and cosmotology instructors. Makeup Blueprint’s Double Your Rates course is the perfect supplemental program for your students who are looking to start their makeup career on the right path.
Examples of The Video Content
Brow Technique & Tutorial
Sanitation Importance & Practice
What The Course Includes
VIDEOS
CALCULATORS
WORKSHEETS
SLIDES
Quizess
Everything your students need to thrive in the makeup industry
Straight forward lessons
Learn from 7 detailed chapters
Taught by working artists
Actionable lessons for everyone
Over 9 hours of instruction
Download Worksheets and Slides
Step by step instructions & how-to's
Bonus materials & interviews
Chapter 1: Makeup Fundamentals
Learn the core skills of doing makeup like a professional
Whether you’re just starting out on your makeup career path or you’ve been doing it for years, you’ll love the concepts in this chapter. We’ll show you the ropes of the basic skills, along with industry trends and new techniques to keep your game sharp. These are the same principles we use in 99% of our makeup jobs.
Topics Discussed-
- Skin Tone – 3 tests to recognize skin tone
- Skin Textures & Types –
- Problem Skin – color correcting, sanitizing
- Eye Shapes – 7 types
- EyeLiners – liquid v. gel v. pencil, choosing colors & styles
- Brows – products, demo, age
- Lashes
- Full Face Demo
- Sanitation – the importance of disinfecting safely, common mistakes, and best practices
Chapter 2: Your Tool Belt
Learn what you do and DON’T need in your kit and your basic makeup looks to nail
We’ve spent tens of thousands of dollars on makeup, kit bags, makeup chairs, brushes, false lashes, and anything else you could possibly include in a makeup kit. Instead of killing your bank account, we’ll tell you exactly what you need and what you don’t need in your kit. We’ll also show you step by step how to create the 3 looks that will get you by in any job and will be your most requested.
Topics Discussed-
- Prepping the face
- Powders & Contour
- Concealer
- Highlight & Blush
- Eye Shadows
- Liners & Mascaras
- Lashes & Brows
- Lips
- Setting Sprays
- Brushes – face, eye, lip
- Tools
- 3 demos – Natural Golden Glam Demo, Soft Brown Smokey Eye, Classic Eye
Chapter 3: The Job
The step by step guide to taking charge in any makeup job
We think this chapter is the meat of our series. We take you through step by step, every aspect of a bridal job. From booking the trial, troubleshooting if the bride isn’t immediately happy with your work, to closing the deal and getting a contract signed and of course the actual wedding day. We also explain photography jobs and how they are different from bridal work. This chapter will drastically change your business. Topics include:
Topics Discussed-
- Personal Presentation
- The Bridal Process – booking the trial, questions to ask, how to close, scheduling leading up and day of, following up, contract terms, early call time fee, delays/cancellations, service location requirements, travel/acccommodation, liability, severability, use of images
- Trial Troubleshooting – how to tell if they are hesitant, how to make changes, being adaptable, common fixes
- Photography jobs – working with photographers, lighting, how to do your research
- Pricing – range, negotiating
Chapter 4: Strategic Partnerships
The most effective marketing strategy around
We’ve all heard it… Word of mouth marketing is the most powerful form of marketing that exists. Having real people who can say great things about you and convince others to hire you is clearly a winning strategy. But how do you find these people? And how do you get them to be your personal cheerleaders? This chapter has the keys to unlocking these mysteries.
Topics Discussed-
- Identifying your best strategic partners.
- How to recruit these partners and get them to sell for you.
- Where to meet these partners.
Chapter 5: Marketing & Social Media
Discover exactly where, when, and how much to market yourself
Beyond strategic partnerships, there’s a whole world of opportunities to market yourself for free, or at least pretty close to it. But how do you know which marketing strategies will work for you? How much, if anything, should you spend on advertising? Will a website really get me any new clients? All these and more are answered in this chapter.
Topics Discussed-
- Which social media sites should I be a part of?
- Do I need more followers? How do I get them?
- How do I maximize my review sites to help get me more clients?.
Chapter 6: The Free Model
It’s guaranteed that people will ask you to work for free
Nobody likes working for free, but should you ever do it? In this chapter, you’ll learn when you should provide services for low or no charge, and more importantly, what you should get in return. After all, if you’re doing what you love, shouldn’t it be rewarding? This chapter will cover the following topics.
- Great tips for how to say no when asked to work for free.
- The situations in which trading work could actually pay off.
- But what if I want to work for free?
Chapter 7: Bonus Material
A ton of resources that help you live your passion right away.
We have so much great training and so many resources for you that we had to add an extra chapter! In this chapter you’ll find amazing resources to help in your business as well as additional videos with great information for you. From interviews with industry professionals, to ideas on how to network, you’ll love these bonuses, and we will be continuing to add more as time goes on!
Topics Discussed-
- Marketing Strategy Worksheet.
- Pricing Calculator.
- Interviews with working industry professionals.
- Full spreadsheets with Kit Recommendations
Meet the Instructors
Mags Cathey
Extensive Experience with fashion, film, photography, bridal, and beauty makeup, Maggie is an ever-sharing wealth of makeup knowledge and is best known for being a calming presence during bridal sessions. She has never had a negative comment or review from bridal clients and can’t wait to help others build a successful bridal business as well!
- A O’brian Photography
- Ceremony Magazine
- Chaka Khan
oJulie Buck
With years of experience as a hair and makeup artist, and a portfolio full of fabulous work, Julie has the knowledge and practical experience perfect for instructing others. Julie’s constant positivity makes working with her and learning from her a joy. She’s so excited to help others in their journey!
- Simpson Portraits
- Miss Utah USA
- Miss Hollywood
YOU’RE students are ARTISTs, NOT MOGULs
No one ever taught them how to run a business, and it’s hurting their futures
Wrong Clients
Getting stuck with the wrong clients just leads to more bad clients
Low Pricing
When you’re stuck with bad clients, you can’t charge a premium
More Stress
When you can’t charge a premium, it’s tough to make ends meet
Get your students started on the right path
What Our Customers Are Saying
Don’t just take it from us, let our students do the talking!
Frequently Asked Questions
Does the course include State-Board principles?
Yes! There is a newly added video that specifically teaches state-board standards in sanitation and disinfection. Additionally, proper sanitation is reinforced throughout the entire course.
Can students share their login information so that they can split the cost with a friend?
No. In fact, we utilize a technology that only allows a student to be logged in to the lessons from one device at a time. Also, providing login information to others violates our Terms & Conditions. If we discover that a student is doing this, they will lose their membership privileges.
Is this course available on DVD?
How do students get access to the course?
We provide a discount code for your enrolled students that you include in their kits. They’ll visit the site, and when checking out, they simply enter the discount code for full access.
Where can I see examples of Maggie and Julie's work?
Don’t Be Shy
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Help your students invest in themselves,
their future, and their passion
